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intoMENA Group is an execution partner and strategy advisor for global-minded and multinational small businesses and mid-size enterprises interested in exploring and exploiting new untapped opportunities in the emerging market of the Middle East u0026#038; North Africa region (or “MENA”). [big-sep] Diamonds in the Desert Once upon a time, two footwear manufacturers took the same flight to Africa with the aim of starting a new business on that continent. To their surprise, they found that almost all of the people there did not wear shoes. The first manufacturer thought to himself: “There’s no chance! People here do not wear shoes.” However, the second manufacturer thought the opposite: “Great! People here all have no shoes!” The “Africa footwear” fable is a great illustration of the power of untapped potential in emerging markets including the Middle East and North Africa region (or “MENA”), taken advantage only by those global-minded, aggressive (yet prudent), visionary entrepreneurs who are willing to put forth the effort to understand and venture in this ripe part of the world, full of promising opportunities, and move strategically and methodically around whatever business, economical, and cultural challenges to unlock enormous success. MENA Up and Close One of the world’su0026hellip;
About
intoMENA Group is an execution partner and strategy advisor for global-minded and multinational small businesses and mid-size enterprises interested in exploring and exploiting new untapped opportunities in the emerging market of the Middle East u0026#038; North Africa region (or “MENA”). We strive to help demystify the business, economical, and consumer market landscapes along with the mindset, culture, and traditions of MENA, thereby help companies tap into new, rewarding business opportunities available within these markets. Our intimate knowledge of MENA along with the specific challenges companies face enables us to utilize the right strategies, resources, tools, and steps needed to help us guide our partners and setup for success and scale.Additionally, intoMENA utilizes its vast and deep-rooted network of regional contacts and relationships covering a wide array of industries to accomplish its partners’ objectives. We utilize a hands-on approach, by which we take a vested interest in the success of the companies and projects we’re involved with—combined with defining very specific role and targets for our involvement from the outset—make us both responsible and accountable for the outcome of any engagement we undertake. Ultimately, we strive for a ‘true partnership’ approach, which we strongly believe is essential to serving our clientsu0026hellip;
Services
1) Market-Entry Execution: DISTRIBUTION CHANNELS SETUP; CAPITAL RAISING SUPPORT including engaging local private and institutional funding parties; NETWORK u0026#038; STRATEGIC PARTNERSHIPS DEVELOPMENT including local clients, agents, reps, attorneys, business contacts, etc.; BUSINESS DEVELOPMENT SUPPORT including lead generation, sales, contracts negotiation activities, and client management support LOGISTICS PLANNING including setting up a business development u0026#038; sales tour, travel plan, and other arrangements; FRANCHISING OPPORTUNITIES SOURCING; OUTSOURCING SETUP (e.g., setting-up call center u0026#038; offshore operation); LOCAL BRANDING u0026#038; MARKETING COLLATERAL CREATION including logo, website, corporate brochure, and sales material and proposals; and LICENSING AND CORPORATE SETUP (e.g., licensing, incorporation, dealing with red tape, etc.) 2) Go-To-Market Planning: MARKET RESEARCH vis-à-vis understanding and surveying market to assess opportunity size (based on market research, market trend data, consumer habits, market feedback, consumer insights, etc.), along with defining target market and market characteristics; KEY BUSINESS CONSITUENTS FINDING including local distributors, vendors, clients, agents, representatives, employees, consultants, attorneys, business connections, etc.; REGION-RELATED RISK ASSESEMENT including business, economic, and competitive risks and challenges and develop strategies to avoid or mitigate them; LOCAL FUNDING RESOURCES FINDING including private equity, VC firms, etc. / perform due diligence; EXECUTION / LAUNCH PLAN related to regional marketing campaign, business development, leadu0026hellip;
Case Studies
The following are example of our experience with companies we founded, operated, and/or helped grow both in MENA and internationally: [oneforth] [/oneforth] [threeforthslast] German American Technologies, one of the fastest growing international sports nutrition supplements in the world today. Built relationship, negotiated, and closed $1.4MM distribution partnership agreements in MENA. Account relationship management within same territory. [/threeforthslast] [oneforth] [/oneforth] [threeforthslast]Vidunia, IP-video technology platform serving Arabs around the world. Managed company’s day-to-day operations, including strategic planning, product development, content acquisition, business development, marketing and financial planning. Helped with the development of an internet protocol-based video platform for the distribution of movies, TV shows, and series over the web, mobile, iPad, set-top box, and internet-based devices. [/threeforthslast] [oneforth] [/oneforth] [threeforthslast] KIT digital (NASDAQ: KITD), the world’s leading end-to-end IP-video solutions provider. Helped launch KIT digital business development activities MENA, including building a significant regional sales pipeline. Provided liaison with company clients and internal development team on all regional-related product delivery aspects. Developed and executed a go-to-market plan for a spinoff ‘sister company’, Vidunia, that’s focused on the online Arabic consumer market. [/threeforthslast] [oneforth] [/oneforth] [threeforthslast] Talfazat, a leading online destination for Arabic television. Launched and ran Talfazat, a subsidiaryu0026hellip;
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