Case Studies

The following are example of our experience with companies we founded, operated, and/or helped grow both in MENA and internationally:

 

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German American Technologies

One of the fastest growing international sports nutrition supplements in the world today.

  • Built relationship, negotiated, and closed $1.4MM distribution partnership agreements in MENA.
  • Account relationship management within same territory.

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Sestek

Turkey’s leading speech technology provider of biometric voice verification security system for top e-commerce, finance, telecommunication and insurance organizations.

  • Conducted market research an identified high-potential targets.
  • Facilitated key introductions and relationships with potential clients.
  • Set-up regional BizDev roadshows and sales calls targeting select core countries and industries.

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Learn It Live

A leading online social learning platform that provides a wide variety of live, interactive classes taught by top experts virtually, servicing such clients as Coca-Cola, Aramex, Center of Disease Control, AIT News, and others.

  • Helped devise Learn It Live Middle East market-entry strategy and adapting its sales, marketing, and service approach to an Arabic and regional-based business clients and consumers.
  • Provided access to intoMENA contacts and network (including access to experts, management, and capital).
  • Set-up extensive regional roadshow and sales calls targeting key influencers and decision makers in target clients, helping secure Learn It Live early regional clients.

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euro.message

A leading European e-marketing platform in Europe, servicing such brands as Pepsi, Starbucks, Intel, Siemens, Citibank, Deloitte, BMW, Land Rover, Nike, IKEA, GAP, etc.

  • Facilitated key introductions and relationships with potential clients.
  • Set-up regional BizDev roadshows and sales calls targeting select core countries and industries.

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Earth Bar

A fast-growing innovative organics café franchise, providing delicious healthy foods and beverages that enhance body function whole body health prepared by baristas trained in health, antioxidants and superfoods for people on-the-go

  • Facilitated key introductions and relationships with potential investors and local partners, interested in attaining brand license for the GCC market.

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Shutterstock

The world’s leading stock photography agency and global image marketplace.

  • Provided access to intoMENA contacts and network.
  • Coordinated a comprehensive regional BizDev roadshows and sales calls with current and potential clients, setting the stage for an expansion strategy in the region and additional future business.

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Vidunia

IP-video technology platform serving Arabs around the world.

  • Managed company’s day-to-day operations, including strategic planning, product development, content acquisition, business development, marketing and financial planning.
  • Helped with the development of an internet protocol-based video platform for the distribution of movies, TV shows, and series over the web, mobile, iPad, set-top box, and internet-based devices.

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KIT digital

A leading provider of video management software and services to such leading brands as Airbus, AT&T, BBC, Disney-ABC, Google, HP, MTV, News Corp, Verizon, and Volkswagen.

  • Helped launch KIT digital business development activities MENA, including building a significant regional sales pipeline.
  • Provided liaison with company clients and internal development team on all regional-related product delivery aspects.
  • Developed and executed a go-to-market plan for a spinoff ‘sister company’, Vidunia, that’s focused on the online Arabic consumer market.

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Talfazat

A leading online destination for Arabic television.

  • Launched and ran Talfazat, a subsidiary of NeuLion and the world’s leading online destination for Arabic television, with 80,000+ aggregate paid-subscribers and over USD$2.5 Million in annual revenues from scratch, by overseeing all aspects of the business including business planning, staff development, website build out, content offering, packaging & pricing, marketing & distribution, customer support, and vendor relations.

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NeuLion

A leading IPTV technology and services provider to content owners and aggregators.

  • Played a key role in helping close a successful merger with NeuLion and JumpTV.

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JumpTV

The world’s largest broadcaster of international and sports content over the Internet and via set-top box.

  • Signed exclusive content distribution deals with the top 77 major television networks and portals in MENA, an increase from just 3 before joining the organization.
  • Played an instrumental role in helping the organization get license and relocate and setup its international headquarters in Dubai Media City.

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