Helping companies expand to the Middle East

Case Studies

The following are example of our experience with companies we founded, operated, and/or helped grow both in MENA and internationally:

 

German American Technologies

One of the fastest growing international sports nutrition supplements in the world today.

  • Built relationship, negotiated, and closed $1.4MM distribution partnership agreements in MENA.
  • Account relationship management within same territory.

 

Sestek

Turkey’s leading speech technology provider of biometric voice verification security system for top e-commerce, finance, telecommunication and insurance organizations.

  • Conducted market research an identified high-potential targets.
  • Facilitated key introductions and relationships with potential clients.
  • Set-up regional BizDev roadshows and sales calls targeting select core countries and industries.

 

Learn It Live

A leading online social learning platform that provides a wide variety of live, interactive classes taught by top experts virtually, servicing such clients as Coca-Cola, Aramex, Center of Disease Control, AIT News, and others.

  • Helped devise Learn It Live Middle East market-entry strategy and adapting its sales, marketing, and service approach to an Arabic and regional-based business clients and consumers.
  • Provided access to intoMENA contacts and network (including access to experts, management, and capital).
  • Set-up extensive regional roadshow and sales calls targeting key influencers and decision makers in target clients, helping secure Learn It Live early regional clients.

 

euro.message

A leading European e-marketing platform in Europe, servicing such brands as Pepsi, Starbucks, Intel, Siemens, Citibank, Deloitte, BMW, Land Rover, Nike, IKEA, GAP, etc.

  • Facilitated key introductions and relationships with potential clients.
  • Set-up regional BizDev roadshows and sales calls targeting select core countries and industries.

 

Earth Bar

A fast-growing innovative organics café franchise, providing delicious healthy foods and beverages that enhance body function whole body health prepared by baristas trained in health, antioxidants and superfoods for people on-the-go

  • Facilitated key introductions and relationships with potential investors and local partners, interested in attaining brand license for the GCC market.

 

Shutterstock

The world’s leading stock photography agency and global image marketplace.

  • Provided access to intoMENA contacts and network.
  • Coordinated a comprehensive regional BizDev roadshows and sales calls with current and potential clients, setting the stage for an expansion strategy in the region and additional future business.

 

Vidunia

IP-video technology platform serving Arabs around the world.

  • Managed company’s day-to-day operations, including strategic planning, product development, content acquisition, business development, marketing and financial planning.
  • Helped with the development of an internet protocol-based video platform for the distribution of movies, TV shows, and series over the web, mobile, iPad, set-top box, and internet-based devices.

 

KIT digital

A leading provider of video management software and services to such leading brands as Airbus, AT&T, BBC, Disney-ABC, Google, HP, MTV, News Corp, Verizon, and Volkswagen.

  • Helped launch KIT digital business development activities MENA, including building a significant regional sales pipeline.
  • Provided liaison with company clients and internal development team on all regional-related product delivery aspects.
  • Developed and executed a go-to-market plan for a spinoff ‘sister company’, Vidunia, that’s focused on the online Arabic consumer market.

 

Talfazat

A leading online destination for Arabic television.

  • Launched and ran Talfazat, a subsidiary of NeuLion and the world’s leading online destination for Arabic television, with 80,000+ aggregate paid-subscribers and over USD$2.5 Million in annual revenues from scratch, by overseeing all aspects of the business including business planning, staff development, website build out, content offering, packaging & pricing, marketing & distribution, customer support, and vendor relations.

 

NeuLion

A leading IPTV technology and services provider to content owners and aggregators.

  • Played a key role in helping close a successful merger with NeuLion and JumpTV.

 

JumpTV

The world’s largest broadcaster of international and sports content over the Internet and via set-top box.

  • Signed exclusive content distribution deals with the top 77 major television networks and portals in MENA, an increase from just 3 before joining the organization.
  • Played an instrumental role in helping the organization get license and relocate and setup its international headquarters in Dubai Media City.